Our Experts
Legacy brings unmatched knowledge and experience to the table. With extensive backgrounds in research, pharma, and healthcare delivery, our experts offer a dynamic blend of innovative thinking and deep subject matter expertise. As senior-level professionals, we have active roles on industry advisory boards and consortia. With decades of experience across the healthcare spectrum, our experts are poised to provide keen insights and strategic guidance to expedite the pace of your clinical development. (We understand how patient perspectives can bring value into R&D.)
Click on the photos below to learn more about our team and find our specific areas of expertise. Then scroll down and push the ‘Contact’ button to get in touch – we are ready to help!
Chief Executive Officer
Chief Executive Officer, Patient Perspectives and Planning, DEI, Regulatory Decision-Making
As a teen, Jessica lost her sister to osteosarcoma. The experience ignited Jessica’s desire to help patients and families through illness, including through clinical trials, as partners. She graduated from Tufts University School of Medicine and completed her Family Medicine Residency at the University of Virginia in Roanoke. After practicing medicine for over a decade, Jessica attended Campbell University, Norman Adrian Wiggins School of Law, and the North Carolina Physician Leadership Program. She is a trained collaborative law attorney and mediator of over 50 cases and has been certified as North Carolina Superior Court Mediator. As Patient Engagement leader, Jessica brings her combined acumen of medicine and law, together with innovative thinking, to drive the culture change of increasing patient perspectives in medical product development to deliver mutually beneficial outcomes for patients and industry.
Jessica also has deep pharmaceutical industry experience as an ambassador representing industry on medical policy issues at a global level. She is known as a credible and trusted thought-leader and collaborator, who brings innovative solutions, digital strategies, and patient-centered approaches to biotech, med-tech, and pharmaceutical industries. From her leadership positions at GlaxoSmithKline and Takeda, she has increasingly focused on bringing patient perspectives into the process of R&D, with demonstrated experience in shifting the mindset from developing medicine for patients to developing medicines with patients.
Jessica has received awards for innovative and impactful work in Patient Engagement, including the Trail Blazer Award and PharmaVoice100 as one of the top 100 most inspiring leaders in the industry. Jessica is actively involved as a member of the Strategic Advisory Board to Bioethics International, Patient-Focused Medicines Development, DIA Patient Advisory Council and remains licensed to practice law in North Carolina. Jessica is married and has three children.
Engage with Jessica for:
- Patient Engagement Consulting
- Patient Perspectives for Regulatory Decision-Making
- Building a Patient Engagement Function
- Coaching and Mentoring
- C-Suite (and Investors)
- DEI with Patient Engagement
- Return of Research Results (aggregate and individual)
Vivian Larsen, MBA
Chief Operating Officer
Chief Operating Officer
Vivian Larsen serves as Legacy’s Chief Operating Officer, overseeing the strategy and operations of the company in helping pharmaceutical, biotech, and medical device companies partner with people living with various conditions to jointly bring products of value to patients faster. Throughout her 20+ years in the Pharma industry with GSK and Takeda, she has been privileged to serve in a wide variety of roles, from Project and Change Management in IT, to Data Transparency in R&D, to Corporate Social Responsibility in HR. She is also passionate about Public-Private Partnerships in creating positive societal impact as a result of her corporate volunteering experience with Save the Children in the Philippines.
Vivian received her BS in Biology from Carnegie Mellon University in 2001 and MBA in International Business from Villanova University in 2007. Vivian has previously served as the President of the Carnegie Mellon Philadelphia Alumni Chapter, Executive Director on the Alumni Association Board, where she chaired the Engagement Committee to improve outreach with 100,000+ alumni, and is currently active on the Mellon College of Science Dean’s Advisory Board.
Engage with Vivian For:
- Patient Engagement in R&D
- Coaching and Mentoring
- DEI With Patient Engagement
- Patient Engagement Strategy and Operations
Lisa Nelson, MBI
Vice President of Technology
VP of Technology
Lisa Nelson is a seasoned professional with over two decades of experience in designing and implementing cutting-edge information technology solutions. Her expertise lies in leading projects within the realms of healthcare IT, clinical informatics, patient-facing technologies, and data warehousing. Lisa has an impressive track record of steering software teams through the entire software development lifecycle, encompassing enterprise and global deployment.
Prior to joining Legacy, Lisa's career spanned various prestigious organizations in the healthcare IT and medical research sectors. Her tenure at Be the Partner involved collaborating with pharmaceutical clients to provide comprehensive content and results for participants in global clinical trials. Notably, at Partners Healthcare, she was instrumental in scaling their pioneering Patient Portal from a small pilot to a platform supporting tens of thousands of patients. At ConvergeHealth by Deloitte she led projects in secondary uses of healthcare information including cohort identification software for academic medical centers and RWE for pharmacovigilance.
In her current role at Legacy, Lisa plays a crucial role in managing client engagements and overseeing the technical aspects of new implementations. Her responsibilities include the design and execution of these projects in alignment with Legacy's innovative vision and mission.
Lisa's academic background includes a Bachelor of Arts from Saint Lawrence University and a Master of Biomedical Informatics from Oregon Health and Science University. Her blend of practical experience and academic knowledge positions her uniquely to lead technology-related projects at Legacy, ensuring technical excellence and strategic alignment in all initiatives.
Engage with Lisa for:
- Technology solutions that enable and enhance Patient Engagement in clinical trials
- Global SaaS deployment requiring adherence to international regulatory standards and review processes
- Comprehensive project oversight and management including expertise in bridging the gap between technical and non-technical team members
- Expertise in the design, development, and technical implementation of return of individual and/or aggregate data/results to trial participants
- Design and implementation of patient portals and patient-facing solutions
- Healthcare data warehousing to ensure data integrity and accessibility.
- Enterprise software deployment
Lori Hall, RN, BSN
Vice President of Health Literacy & Communication Strategy
Senior Director - Health Literacy & Communications
Lori is an award-winning patient engagement thought leader and innovator in the global Health Literacy field with frequent invitations for speaking engagements and strategic consulting. Leveraging 30+ years of healthcare experience, her strategic focus is on the intersection between health literacy and health equity to address the needs of our changing world.
Health literacy principles make information clearer. Health equity principles make it more inclusive. Carefully considering both becomes a force multiplier as our industry looks to deliver more value to patients, HCPs, payers, and pharma through meaningful, patient-centric solutions that improve health outcomes.
Lori has served on the National Academy of Medicine’s Roundtable on Health Literacy, the Multi-Regional Clinical Trial (MRCT) Center’s Health Literacy Advisory Committee, and Board Chair for Indy Reads, a local non-profit with the mission to build literacy, English language, and job readiness skills empowering adults and families to reach their full potential.
Engage with Lori for:
- Organizational Health Literacy Strategies
- Making the Business Case for Health Literacy
- Health Literacy Coaching and Mentoring
- Strategies for Integrating Health Literacy into Workflows
- Improving the Clarity and Reach of Your Content
- Patient-Centric Industry Conference Panels
Marsha Calloway-Campbell, JD
Vice President, Culture, Inclusion & Equity
Vice President, Culture, Inclusion & Equity
Marsha Calloway-Campbell, J.D., brings over 35 years of diverse expertise to Legacy Health Strategies. Her dual career as an attorney, practicing in the areas of Employment Law, Estate Planning and Probate Law, and a Market Research Consultant has proven to be successful over the years. At the helm of her consultancy firm, Marsha collaborated with leading Fortune 100 companies, specializing in Qualitative Research. Her professional experiences span across consumer packaged goods, legal, pharmaceutical, and healthcare sectors, underscoring her versatility and depth of knowledge.
Marsha's path took a transformative turn in 2017 following her husband's multiple myeloma diagnosis. This personal experience reshaped her life, as she embraced the role of caregiver and, subsequently, a health advocate. Her dedication led her to volunteer as a Coach with a myeloma patient-advocacy organization, eventually rising to the role of Director of a Black Myeloma Health Initiative. This initiative is dedicated to raising awareness and education about myeloma in Black communities, along with advocating for myeloma patients.
Marsha's journey into health advocacy revealed her profound passion for health equity, transcending beyond myeloma. She is driven by a vision to leverage her extensive skill set and fervent passion to help others cultivate a legacy of health and cultural equity in diverse communities. At Legacy Health Strategies, Marsha is a pivotal force in promoting health and wellness, particularly for underserved populations. Her approach encompasses amplifying patient voices, tackling health disparities, and empowering patients with essential knowledge about clinical research.
Beyond her professional life, Marsha cherishes her personal roles as the wife of her high school sweetheart, a mother to three adult daughters, and a grandmother to her young grandson. She takes pride in her long-standing membership in Alpha Kappa Alpha Sorority, Incorporated, having been initiated at the University of Cincinnati's Omicron Chapter in 1980. Her life, both personal and professional, is a testament to her commitment to service, equity, and empowerment.
Engage with Marsha for:
- Development of an Inclusive culture across internal and external collaborations
- Embedding health equity and inclusion across programs and capabilities
- Promoting health equity messaging in diverse communities
- Partnership with Pharmaceutical companies on Awareness/Education campaigns
- Community outreach partnerships
- Qualitative Market Research expertise
- Voice of the Patient/Community Programs
- Consulting on Diversity Action Plans
- Myeloma advocacy in the Black community
- First-hand experience as a Multiple Myeloma Caregiver
- Advocacy and Collaboration (health & law)
Ed Sawyer, MBA
Chief Financial Officer
Chief Financial Officer
Ed is an accomplished executive with over two decades of hands-on leadership experience in building high-level infrastructure and highly performing teams. He has a distinguished track record of leading strategic execution, resolving complex issues, and driving transformational results in rapidly growing life sciences companies. Ed’s major accomplishments span critical management roles including serving as interim CFO for a large multi-million-dollar businesses in the biopharma industry and delivering robust results as General Manager for a medical device manufacturer.
VP of Technology
Lisa Nelson is a seasoned professional with over two decades of experience in designing and implementing cutting-edge information technology solutions. Her expertise lies in leading projects within the realms of healthcare IT, clinical informatics, patient-facing technologies, and data warehousing. Lisa has an impressive track record of steering software teams through the entire software development lifecycle, encompassing enterprise and global deployment.
Prior to joining Legacy, Lisa's career spanned various prestigious organizations in the healthcare IT and medical research sectors. Her tenure at Be the Partner involved collaborating with pharmaceutical clients to provide comprehensive content and results for participants in global clinical trials. Notably, at Partners Healthcare, she was instrumental in scaling their pioneering Patient Portal from a small pilot to a platform supporting tens of thousands of patients. At ConvergeHealth by Deloitte she led projects in secondary uses of healthcare information including cohort identification software for academic medical centers and RWE for pharmacovigilance.
In her current role at Legacy, Lisa plays a crucial role in managing client engagements and overseeing the technical aspects of new implementations. Her responsibilities include the design and execution of these projects in alignment with Legacy's innovative vision and mission.
Lisa's academic background includes a Bachelor of Arts from Saint Lawrence University and a Master of Biomedical Informatics from Oregon Health and Science University. Her blend of practical experience and academic knowledge positions her uniquely to lead technology-related projects at Legacy, ensuring technical excellence and strategic alignment in all initiatives.
Engage with Lisa for:
- Technology solutions that enable and enhance Patient Engagement in clinical trials
- Global SaaS deployment requiring adherence to international regulatory standards and review processes
- Comprehensive project oversight and management including expertise in bridging the gap between technical and non-technical team members
- Expertise in the design, development, and technical implementation of return of individual and/or aggregate data/results to trial participants
- Design and implementation of patient portals and patient-facing solutions
- Healthcare data warehousing to ensure data integrity and accessibility.
- Enterprise software deployment
Senior Director - Health Literacy & Communications
Lori is an award-winning patient engagement thought leader and innovator in the global Health Literacy field with frequent invitations for speaking engagements and strategic consulting. Leveraging 30+ years of healthcare experience, her strategic focus is on the intersection between health literacy and health equity to address the needs of our changing world.
Health literacy principles make information clearer. Health equity principles make it more inclusive. Carefully considering both becomes a force multiplier as our industry looks to deliver more value to patients, HCPs, payers, and pharma through meaningful, patient-centric solutions that improve health outcomes.
Lori has served on the National Academy of Medicine’s Roundtable on Health Literacy, the Multi-Regional Clinical Trial (MRCT) Center’s Health Literacy Advisory Committee, and Board Chair for Indy Reads, a local non-profit with the mission to build literacy, English language, and job readiness skills empowering adults and families to reach their full potential.
Engage with Lori for:
- Organizational Health Literacy Strategies
- Making the Business Case for Health Literacy
- Health Literacy Coaching and Mentoring
- Strategies for Integrating Health Literacy into Workflows
- Improving the Clarity and Reach of Your Content
- Patient-Centric Industry Conference Panels
Vice President, Culture, Inclusion & Equity
Marsha Calloway-Campbell, J.D., brings over 35 years of diverse expertise to Legacy Health Strategies. Her dual career as an attorney, practicing in the areas of Employment Law, Estate Planning and Probate Law, and a Market Research Consultant has proven to be successful over the years. At the helm of her consultancy firm, Marsha collaborated with leading Fortune 100 companies, specializing in Qualitative Research. Her professional experiences span across consumer packaged goods, legal, pharmaceutical, and healthcare sectors, underscoring her versatility and depth of knowledge.
Marsha's path took a transformative turn in 2017 following her husband's multiple myeloma diagnosis. This personal experience reshaped her life, as she embraced the role of caregiver and, subsequently, a health advocate. Her dedication led her to volunteer as a Coach with a myeloma patient-advocacy organization, eventually rising to the role of Director of a Black Myeloma Health Initiative. This initiative is dedicated to raising awareness and education about myeloma in Black communities, along with advocating for myeloma patients.
Marsha's journey into health advocacy revealed her profound passion for health equity, transcending beyond myeloma. She is driven by a vision to leverage her extensive skill set and fervent passion to help others cultivate a legacy of health and cultural equity in diverse communities. At Legacy Health Strategies, Marsha is a pivotal force in promoting health and wellness, particularly for underserved populations. Her approach encompasses amplifying patient voices, tackling health disparities, and empowering patients with essential knowledge about clinical research.
Beyond her professional life, Marsha cherishes her personal roles as the wife of her high school sweetheart, a mother to three adult daughters, and a grandmother to her young grandson. She takes pride in her long-standing membership in Alpha Kappa Alpha Sorority, Incorporated, having been initiated at the University of Cincinnati's Omicron Chapter in 1980. Her life, both personal and professional, is a testament to her commitment to service, equity, and empowerment.
Engage with Marsha for:
- Development of an Inclusive culture across internal and external collaborations
- Embedding health equity and inclusion across programs and capabilities
- Promoting health equity messaging in diverse communities
- Partnership with Pharmaceutical companies on Awareness/Education campaigns
- Community outreach partnerships
- Qualitative Market Research expertise
- Voice of the Patient/Community Programs
- Consulting on Diversity Action Plans
- Myeloma advocacy in the Black community
- First-hand experience as a Multiple Myeloma Caregiver
- Advocacy and Collaboration (health & law)
Chief Financial Officer
Ed is an accomplished executive with over two decades of hands-on leadership experience in building high-level infrastructure and highly performing teams. He has a distinguished track record of leading strategic execution, resolving complex issues, and driving transformational results in rapidly growing life sciences companies. Ed’s major accomplishments span critical management roles including serving as interim CFO for a large multi-million-dollar businesses in the biopharma industry and delivering robust results as General Manager for a medical device manufacturer.
If you’re not yet sure who of our experts are best equipped to assist you, reach out to the team by clicking the button below and filling out our contact form.