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Featured Session
Interactive Session #3: Design Thinking: The Secret Sauce for How to Embed Patient Engagement Systematically in R&D Organizations
Sandra Prucka, MS, LCGC
Sr Director, Patient Engagement Strategy and Operations, Legacy Healthcare Strategies
Sandra Prucka, MS, LCGC
Sr Director, Patient Engagement Strategy and Operations, Legacy Healthcare Strategies
Senior Vice President, Chief Patient Officer, Novo Nordisk
We are excited to guide you through an interactive session to learn more about Design Thinking and why we believe it is the secret sauce for bringing patient and patient community perspectives into the development of new medicines! Roll up your sleeves and put your learning into action as you collaborate with former NFL players applying this approach to serving the health and wellness needs of this unique community.
You’ll walk away with:
- Insights into how and why Design Thinking principles and process provide the secret sauce to optimize patient engagement
- Clarity as to the benefits of proactively creating a patient engagement strategic roadmap before developing specific patient engagement activities
- Experience participating in a multi-stakeholder process designed to create meaningful partnerships with patients and patient communities in a way that reinforces shared commitments, builds confidence, and fosters trust
20% discount with code LEGACY20
