Rolf Benirschke being honored during Super Bowl LII


February 2, 2018

We are excited to announce that Rolf Benirschke, Legacy Health Strategies’ Co-Founder and Co-CEO, is being honored in Minnesota this weekend during Super Bowl LII.  As part of this year’s celebration, the NFL is bringing back all of the NFL “Man of the Year” recipients and honoring them throughout the weekend.

From the NFL press release, “In honor of their excellence on and off the field, former Man of the Year winners – and family representatives of those who are no longer with us – will come together during Super Bowl weekend for a series of special events and programs.  Prior to kickoff of Super Bowl LII, former winners will be recognized on-field, as a testament to their contributions to the game and to their communities.  Considered the League’s most prestigious honor, the Walter Payton NFL Man of the Year Award, presented by Nationwide, recognizes an NFL player for outstanding community service activities off the field as well as excellence on the field.”

Rolf was awarded the Man of the Year in 1983 and joins an impressive list of NFL legends who have earned this distinguished honor.  Rolf won the award after returning to the NFL following his life-threatening battle with ulcerative colitis and retiring as the third most accurate kicker in NFL history.

As you know, Rolf went on to co-found Legacy Health Strategies, a leading Patient Engagement Agency, that helps pharmaceutical and medical device companies educate and support patients through treatment.  Rolf’s personal journey and successful return to health are the primary tenants in Legacy’s industry-leading methodology to help patients get into care, keep them in care, and return to living a successful, quality life.

If you are in Minneapolis for the game this weekend, please keep an eye out for Rolf as he’d love to say hello and reconnect.  Or, you can see Rolf at the NFL Honors this Saturday, February 3rd at 5:00pm Central Time and during the Super Bowl pre-game on Sunday, February 4th at approximately 4:45pm Central Time.

Please join us in congratulating Rolf on his outstanding contributions and for reminding us to put the patient first.