Legacy Health Strategies Industry Perspective – Part 2

November 23, 2016

The Next ‘Big, Big Thing’ in Medical Device Innovation” – by Greg Anton, President & COO

So, how do we create this intensified level of patient health engagement?  At Legacy Health Strategies, we believe we have made significant progress in helping to build “the want to” in patient behavior.  At the center of our methodology is our own “Triple Aim,” which includes, Building a Trusting Relationship, Guiding the Patient Experience and Collecting Actionable Patient Data along their entire journey.

Trust is developed by answering three question the patient always has, but rarely asks, “Are you the best at what you do? Do you care about me as a person? and What’s our plan…how will you get me there?”  At Legacy, we’ve developed an entire training curriculum called JOURNEY™ Learning to help Health Care Professionals, Nurses, Care Managers and family members learn these skills and use them to effectively build a trusting patient relationship.

The second leg of our version of the Triple Aim is managing the patient experience, or as we have learned from Joe Pine and Jim Gilmore, authors of the “Experience Economy,” a Guided Experience.  Pine and Gilmore write that the next evolution in the “Experience Economy” builds from the industrial evolution of companies initially providing Commodities, then Goods, then Services, then Experiences, to today, as the next evolution, Guided Experiences.  It’s no longer effective to only provide an experience, but building trust and a lasting relationship with the brand depends on navigating the experience for the consumer (patient) to deliver maximum engagement. It’s encouraging to see so many medical device manufactures realizing that an effective tool in emerging as an industry leader in their sector is to not only develop leading edge technologies, but to also create an intense patient focused patient care model to bridge the gap between their technological solutions and successful patient outcomes.  Clients of ours, such as Edwards Life Sciences and NuVasive are pioneering innovative solutions at both ends of the spectrum and cementing their positions atop their industries.

The final leg of our Triple Aim is Data.  We’ve developed a software solution that allows us to obtain a myriad of both patient reported data and clinical data so we can analyze the experience of the patient throughout their health journey.  This provides invaluable insights into the effectiveness of their care, what factors motivated them to begin their care, where the gaps are in their care that leads to non-adherence, what “life issues” are related to care compliance and data from wearables show us if they are maintaining their walking plan, sleep needs and even calorie burns.  Additionally, as we combine this data with EMR records and other medical devices, we can align care plans with outcomes, adherence with treatment protocols, identify which physicians are creating the best outcomes and how exactly we are achieving our patient satisfaction levels, to name just a few of the analytical guidance that gathering this type of essential data can deliver.

So it’s interesting and exciting times in the medical device industry.  Innovation is on many fronts, and particularly where it can matter the most…improving patient engagement.  As you look at your product offering, your market position, and what you’d like your company brand to represent, think about putting the patient at the center of this effort, and the rest will take care of itself. Or, as Patrick Miles, Vice Chairman of NuVasive continually emphasizes, “Putting the patient first is always good for business!”

For more information on how Legacy Health Strategies can help you create an innovative patient centric care model, please contact Liz St. John at liz@legacyhealthstrategies.com.